With seven months still to go before the event, some 60% of the expected companies have already confirmed they will be taking part in IOTSWC including the international headquarters of firms such as Accenture Digital, Intel, Telit, Huawei, Dell Technologies, IoT Works-HCL Technologies, Vodafone, Wipro, Tech Mahindra, Kaspersky, Optimal Plus, National Instruments and Fiware. The show will also feature information technology companies, software platform developers, security firms, service providers, telecom companies, industrial automation firms, hardware manufacturers, technology and R&D centres, business incubators and associations and organisations involved in the IoT, as well as international delegations and government representatives from different countries. In the words of the director of IOTSWC, Roger Bou, ‘The industrial internet is going to rapidly increase its presence in every sphere and in our everyday lives, and that’s why our event puts a focus on innovations and the benefits that this technology can bring to numerous sectors. We are a benchmark; we have the top experts and the leading companies in this area to help businesses take the leap to Industry 4.0’.
In short: it is “one shot, one kill” doctrine, in marketing terms, of course. You have only one shot to win a visitor, an abstract individual with a very short attention span, a common feature of about 90% internet users. The first encounter with your websites happens when visitor types in or clicks link to website’s URL. Guess what is the the first thing a visitor sees in browser’s address bar? Right, it’s your domain name. That’s where you can squeeze all your narrative in one or two or three words. Remember, attention span is the scarcest commodity of Internets. First, you have to get visitor’s attention in less than 3 seconds. Memorability and brandability of the domain name are important as well, but getting attention comes first.
“Shoot to win” as the marketing slogan of McMillan, one of the top sniper rifle manufacturers, goes.
You have to build a one page website of a prestigious annual meetup of market research analysts. It’s one page meetup announcement, no place to hide, no place to elaborate. Here is the solution – dossier.org. What is the better term for meeting professionals making living on presenting information in a concise structured way? Exactly, one shot.
Project management keywords encompass terms related to all tasks of planning, executing and analysing the work of a team to achieve specific goals and meet specific performance parameters, for example “cost-benefit analysis”, “price performance”, “time-to-market”, “market roadmap”, etc. Some of project management domains from our portfolio:
UAV stands for unmanned aerial vehicle (UAV), commonly known as a drone, or an unmanned aircraft system (UAS), an aircraft without a human pilot aboard. The UAV technology has made a quantum leap in just a last decade, expanding from military applications to civilian fields such as transportation, mapping, aerial surveillance and communications. Still, the military remains by far the largest market sector, according to this market research the U.S. military UAV market alone is projected to grow at an 12% CAGR reaching $18.7 billion in 2018.
Available UAV domains: