A photographic shop specializing in sales, rent and repair of used lenses is looking to increase its marketing reach through satellite websites targeting photographers.
A. We suggest a concept of website displaying sample images for different types of lenses and cameras. Photographers, both those considering vintage and new lenses, are often looking for sample photos taken with particular type of lens. Keyword research confirmed significant search numbers associated with sample images associated with different lenses. Such site would be easy to fill with content and regularly maintain, especially for a photographic shop filled with all kinds of lenses. The sample photo collection would serve as indirect marketing channel encouraging customer’s engagement in an organic way.
Sample posts for concept A:
- Testing old lens Canon EF 28-90 1:4-5.6
- Canon EF-S 24mm f/2.8 STM Sample Images
- Photo Challenge: You shoot with the lens you have…
- Canon EF 40mm f/2.8 STM Lens: sample photos
- Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens: Sample photos
B. Photographers are often looking for templates of photography contracts.
Sample posts for concept B:
Suggested domain portfolio to support both concepts: